About Us


Matt Hill – Executive Producer • matt@friedokra.tv

Matt Hill may very well be Madison Avenue’s most amiable Executive Producer. His reputation as a champion of top-end creative execution has earned him the respect of peers, colleagues, suppliers and clients across the industry. The Long Island native has produced global campaigns for the likes of Exxon Mobil, Merck Pharmaceutical, Hertz Rent-A-Car, Glidden Paint, Transitions Optical, Electrolux and Hasbro. Matt has produced for DDB, DMB&B, Moss Dragoti, and Griffin Bacal, and has mentored some of the New York advertising industry’s rising stars. As an Executive Producer for Fried Okra, Matt makes sure our process and product exceed everyone’s expectations.

Ernie Mosteller – Director • ernie@friedokra.tv

In addition to directing several hundred spots, a ton of web content, and a feature-length documentary, Ernie has been a writer, creative director, and interactive creative director  on the agency side — working on some of the most recognized brands in the world.  Known for his ability to get great performances out of real people and his quirky take on humor, his work transcends categories: From packaged goods like Kool Aid and Hawaiian Punch, to grocery stores, toys for Mattel, to large nonprofits like AmFAR, The Foundation for AIDS Research.  He is a guest speaker and lecturer for industry and academic groups, including AdvertisingWeek, Media Future Now, and Georgetown University.  He’s been a contributing author to two editions of “The Age of Conversation” as well as to “Kleppner’s Advertising Procedure,” the most popular college textbook of Advertising. Ernie lives on a citrus farm in Central Florida with his wife, two kids, and an ever-evolving menagerie of animals.  He likes to fish, and for what it’s worth, yes, he loves to eat fried okra.



Rich Rosenfeld – Executive Head of Production • rich@friedokra.tv

Rich intimately understands the balance between business investment and the return on marketing dollars. In his 30 years of experience, Rich has produced in multiple countries, delivering everything from global campaigns for Bud Light to tiny PSAs for local clients. No matter what size production, Rich’s single purpose is to over deliver. In addition to his work in film and media production, Rich is an entrepreneur – having successfully owned, improved, and profited from a string of local businesses. Throughout the creative and production process, Rich is our on-site MBA, whose personal mandate is to use every dollar in a way that has maximum impact on the viewer.